The most common question I receive these days regards social media marketing. It is a jungle out there and there is no one best way. That said, there are some proven methods to enhance your online presence. Here are 5 ways to boost your social media presence.
- Know Your Individual Niche Market’s Needs
If you want to have followers, it is important to prove that following you is worthwhile and that you are offering something they currently lack. Writing for this targeted is the best way to do this. Consider: why would somebody have to follow you? Cultivate and build upon this need. Ensure that how you present yourself, who you engage with, and what you put out is directed by focused on your followers’ need. Do not digress.
Your niche can be anything that you are knowledgeable about and have worthwhile information related to share. For example, Charleston Webweaver blogs about current topics specific to creating and marketing ecommerce websites. Whatever your niche might be, ensure that it is readily identifiable to potential followers looking over your social media presence.
- Make it Interesting and Topical
Talking about things that people want to hear about is the best way to get them to listen to what you have to say. Top news, trending topics, and recent events in your field can attract new visitors and keep the current ones. Try to stay in front of the curve and present information that may not be readily available to the general public yet.
You must not forget to give people a reason for wanting to respond. Promoting healthy discussion can help your name spread and will give you a personality that helps your audience identify you and with you as an individual as well as a business.
Engaging does not refer to antagonizing. Hot topics are often the source of conflict. Ensure that you understand what you are talking about before you start engaging with your audience on a given matter.
There are ways to boost your likes quickly by using apps like Social Shop. Personally I prefer the old fashioned way: be of value and you will be valued.
- Actively Monitor Your Account
Inaccessibility and inactivity are the top Internet following killers. If you appear to have gone underground, even only for a short while, your hard-earned followers will start losing interest and most will unsubscribe and forget you. You will notice from the Twitter trends this year that the most active are the most talked about. Post regularly across different social media accounts. Avoid neglecting one in favor of another, which can limit your potential audience.
It is also important to engage with your followers on a more personal level. Generic messages that aren’t addressed to a particular person or entity are not as engaging as direct conversation. Anybody that will engage with you can feel as if you both recognized one another as people via interaction on social media. This will keep people following and interested. Here is a good guide on how often you should post on social media.
Failing to build a social media presence on several platforms is the quickest route to limiting your audience. Even if you are building a niche geared towards a certain website, it is important to engage with other platforms you can use for promoting your content across different accounts.
Dedicated followers may follow you on different platforms, but people usually check one or two websites regularly and can easily forget all about you if you fail to actively remind them about your presence across different platforms. You can use other social media accounts for promoting content originating from a particular account, but they are still critical for engaging with followers.
- Curate Content Carefully
People that follow you online often have expectations for what they’ll get. You need to keep this in mind when you curate content, whether shared from somebody else or original. Ensure that you share content that is interesting to other people, does not seem like clutter, is not adversarial or unwelcome, and does not contradict what people expect from you.
After curation, ensure that it is findable too. Tag people in your posts and use hashtags to ensure that as many people as possible that might be interested in your voice are able to find your content.
If you curate content thoughtfully and engage with your audience, your online presence will grow efficiently and quickly and you will find fame and success in the highly competitive world of social media.
Thanks to Charlotte Lewis for her insights. Read more.