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Loving Old School Email

Think about it.

Where is the best place for anybody–anybody–to get hold of you? Lemme rephrase. Where is the best place for your boss to reach you? Your mom? Your kid’s teacher? Your best friend?

Thinking…

You know the answer: by email.

Not chatbox. Not Instagram. Not Facebook.

Good old-fashioned email. That’s how.

You need me to do something? Email me!

You want me to know something? Email me!

I want to hang on to something important for later? Flag it in my good ole reliable inbox!

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers.

But do not be distracted by new and bright shiny things.

What you must know.

Facts:

  • In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.
  • There are 3.9 billion daily email users
  • Mobile opens account for 46 percent of all email opens.
  • 35% of business professionals check email on a mobile device.
  • 73% of millennials prefer communications from businesses to come via email.
  • Marketers who use segmented campaigns note as much as a 760% increase in revenue.
  • 35% of marketers send their customers 3-5 emails per week.
  • 78% of marketers have seen an increase in email engagement over the last 12 months
  • 80% of business professionals believe that email marketing increases customer retention.
  • 59% of respondents say marketing emails influence their purchase decisions.
  • Marketers who use segmented campaigns note as much as a 760% increase in revenue.
You kidding me?

And here is how to translate those facts into real life marketing tools:

  1. There are 3.9 billion daily email users. This number is expected to climb to 4.3 billion by 2023. (Statista, 2020)
  2. Active email accounts surpassed 5.6 billion in 2019. (Statista, 2019)
  3. Marketers who use segmented campaigns note as much as a 760% increase in revenue. (Campaign Monitor, 2019)
  4. 35% of marketers send their customers 3-5 emails per week. (Not Another State of Marketing, 2020)
  5. 78% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2020)
  6. 31% of B2B marketers say email newsletters are the best way to nurture leads. (Content Marketing Institute, 2020)
  7. The U.S. spent over 350 million dollars on email advertising in 2019. (Statista, 2019)
  8. 81% of B2B marketers say their most used form of content marketing is email newsletters. (Content Marketing Institute, 2020)
  9. 16% of all emails never make it into the inbox. (Email Tool Tester, 2019)
  10. 87% of B2B marketers say email is one of their top free organic distribution channels. (Content Marketing Institute, 2020)
I did not know that…hmmm

Think that mobile phone has done away with email. Oh, heck no!

Check out Mobile Email Marketing Statistics

  • Mobile opens accounted for 46 percent of all email opens. (Litmus.com, 2018)
  • 35% of business professionals check email on a mobile device. (Convince & Convert, 2018)
  • Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent (Campaign Monitor, 2018)

So, think again about the old school way of communicating, called email. If you want communicate your latest business opportunity, reach out to your dad’s doctor, tell your friend how much they mean to you, you know you are not going to text it. Nope, nothing yet surpasses emailing to get your ideas across to another person in detail like a letter that does not require a stamp.

I tink I love you…again, Ole Buddy.

Credits to  Caroline Forsey_ @cforsey1 for her comprehensive research.

To read more on this old new phenomena, Download Now: State of Email Marketing in 2020: https://www.hubspot.com/state-of-marketing/email-marketing-trends