Grow Your Brand!
One of the best articles on growing your brand is written by CORY EPSTEIN. I have excerpted part of her article below, but I strongly recommend you read her entire article. It will save you pain, money and hair! Really!
If you don’t invest time and money in growing your brand, your business will stall. Branding is the face of your business and how potential customers perceive you. A solid brand strategy will help you scale your business and massively increase your loyal customer base.
Good branding also increases the value of your company, gives employees direction and a singular voice to speak with, and makes growing your fanbase much easier.
Importance of branding
When you think of your favorite brands, visual imagery like their logo, brand colors, or even tagline come to mind. Without a solid brand, it’s difficult for customers to recognize you and remember you when it comes time to buy.
This is why branding is so important. It’s how you establish your brand as an expert in your niche and encourages loyalty.
It also means your company becomes a more appealing investment opportunity. Many start-ups like Uber and Bird secured investment through their crystal clear brand message that helped them stand out from the competition.
Creating an effective branding strategy
Your brand strategy consists of four key elements that will help you give a consistent, high-quality image that customers come to recognize:
- Purpose: Why do you exist?
- Vision: Where will your business be in 5, 10, 15 years?
- Mission: Who are you helping?
- Values: What principles do you stand for?
You need to be able to confidently answer these questions and ensure all staff can too. Having these elements pinned down will help your brand solidify and your brand message will trickle down consistently into all forms of communication with your customers.
7 Facts about Promotional Materials
- The very first promotional product was used way back in 1789 when George Washington handed out buttons during his presidential campaign.
- Over 83% of consumers can recall the business of a promotional item, yet only 7% can recall a business from a TV advert.
- Almost 60% of consumers will keep a promotional product for 1 to 4 years, the longest shelf life of any marketing material.
- 73% of consumers use promotional bags they were given at least once per week.
- Around 60% of calendars used at home are promotional products, meaning the brand is seen all year round.
- A staggering 7 out of 10 consumers find online ads irritating, whereas 8 out of 10 enjoy receiving promotional products.
- 20% of consumers say they will purchase from a brand after receiving a promotional product, showing a high ROI.