Hit Your Target!
As I help merchants build their web stores, one of the first questions I ask is: Who is your target audience?”
Too often I will get a too broad answer, like “Women.” Or not much better “Women between the ages of 25-55,” “People who like my product” or other equally vague descriptions.
The truth is there are few products that will appeal to all members of a too-broad spectrum equally. So early on, we strive to be more specific and target those most likely to buy our products. Every aspect of the store will be designed to please that specific demographic.
I am excerpting some excellent points below from an outstanding and comprehensive article posted on https://onlinebizbooster.net/how-to-create-an-online-presence/.
Here are some of the golden words:
Get to know your audience
You need to think about who your audience is. There are lots of different ways to promote your business but depending on your audience you need to choose the right methods.
If you have a product for retired people, it’s unlikely you’ll find too many of them on social networking sites.
You should always know precisely who you are trying to reach in order not to waste any time or money. It starts with understanding who they are and why they would be coming to your site in the first place.
Of course, ultimately you need to solve the problem that they have and provide the products that they’re looking for. That’s one of the key elements to build an online presence from scratch.
How to establish a relationship with your audience
Be engaging with your audience
The quickest way to attract new customers and to keep existing customers is to be engaging.
When you engage with people, you bring them closer to you and show them why they need to return when they are ready to buy again. Engaging with your audience allows you to earn their trust.
The more contact you have with potential clients, the more successful your business will become.
If you want more clients, you have to work to gain their attention. Without this, it doesn’t matter how cool your product is.
You can achieve this by making connections with them, finding out what they need and desire. When it comes to marketing, it’s more about relationships than advertising campaigns with tricky messages.
Give your customers value
Offering your clients value is one of the best ways to engage with them and it’s the perfect way to start off any relationship because it creates trust. The more genuine you are with your visitors, the more they will think of you as an honest resource they can trust.
You can also create a genuine relationship with your visitors by interacting with them. You might ask questions in your blog posts and respond to comments.
The same strategy can be applied to your Youtube videos.
It might also mean surveying your audience via social media or e-mails.
Besides, mastering the skills of writing a client proposal is also important.
Written by: Peter Keszegh. Follow on Twitter: https://twitter.com/KeszeghPeter
To read more, link here: https://onlinebizbooster.net/how-to-create-an-online-presence/