Boorring: Product Development
“Yeah, yeah, I know more planning. Boorrring!”
Sorry that is not quite true. Product development encompasses the steps you must take to make your idea become a viable something to sell. If you don’t do this properly and early on, you will fall on you rump and it will hurt.
I told you so!
So listen up. Do this right and you up your chances of having a successful business so you can retire young on your private yacht and invite me for a drive (cruise/).
I am excerpting from and linking you to the best researched article I have seen on this topic. Compiled by Rose Sutton for Shopify, it is very comprehensive, informative and important.
According to Rose Sutton:
“Product development refers to the complete process of taking a product to market. It also covers renewing an existing product and introducing an old product to a new market. This includes identifying market needs, conceptualizing the product, building the product roadmap, launching the product, and collecting feedback.
New product development (NPD) is a core part of product design. The process doesn’t end until the product life cycle is over. You can continue to collect user feedback and iterate on new versions by enhancing or adding new features.
There’s no one role that does product development. In any company, whether an early-stage business or an established corporation, product development unites every department, including design, engineering, manufacturing, product marketing, UI/UX, and more. Each group plays an essential part in the process to define, design, build, test, and deliver the product.”
Here what it should look like: