Go Research, Young Entrepreneur, Go Research!
Increasingly, I am approached by budding entrepreneurs who have new ideas they believe can be converted to an online business. Often, they are correct. With a caveat. Before investing a penny in the project, I beg these enthusiasts to invest some time in researching the viability of the product or the idea. A hunch or gut feeling simply is not enough reason to launch a […]
Back it up!
Build your website and then you are done. Right? Wrong. Wrong. Wrong. Think of it this way, your reliable car starts to act weird and make scary noises. What are your options? Fix it, replace it, drive it till it dies? But what if you could restore it to the way it was six months ago. Before it got puny. In five minutes! Hey, what a […]
Big Difference: Millennials & GenZers
They may look the same to us, but oh no, way different! Here is a snapshot of their differences and why you you should care if you are marketing to those demographics. According to the Pew Research Center, those in the millennial generation were born between 1981 and 1996, while those in Gen Z were born between 1997 and 2012. In 2019. Millennials are between […]
Why You Need a Landing Page
Just when you thought you were really up to speed with your marketing tools. And even though you are running as fast as you can in techno-world… You have no idea what a landing page is. You could care less about getting a landing page, whatever it is. So I am going to give you a summary of a Landing Page. And why you may […]
The Best FREE email providers
Remember when you set up your first email account? And how you agonized over just the right way to express yourself, address-wise? And how excited you were when YOU GOT MAIL! Yeah, well, that ranks right up there with your first transistor radio with headphones. Yawn. Unlike the Walkman’s of old some of the old standby email providers are still around. Like us, they have […]
IoT on Steroids
2019’s IoT makes the IoT of 2018 look like the Wright’s bi-plane. Or Ford’s Model T. “Internet of Things” is in the next stage of the information revolution. It is now being applied in the internet connectivity of everything from urban transport to medical devices to household appliances. Unlike last year’s model capability, the 2019 version of Advanced IoT System provides advance actuation capabilities (e.g., […]
The Sweet Spot of Pricing
What factors matter when you price a product for sale?
Mosquitoes & Online Reviews
Online reviews are like mosquitos.