Hit Your Target!
Zeroing in on Your Target Audience Read More
What is Affiliate Marketing?
So little time. So much to learn. So let’s take a little time and learn a lot about Affiliate Marketing. I am reposting parts of an excellent guide to this new digital tool by Jon Torres. He offers a cookbook methodology that will help beginners get a comprehensive overview with detsailed steps to get going. So, take it away Jon: Ultimate Affiliate Marketing Guide for […] Read More
Grow Your Brand!
One of the best articles on growing your brand is written by CORY EPSTEIN. I have excerpted part of her article below, but I strongly recommend you read her entire article. It will save you pain, money and hair! Really! If you don’t invest time and money in growing your brand, your business will stall. Branding is the face of your business and how potential […] Read More
Loving Old School Email
Think about it. Where is the best place for anybody–anybody–to get hold of you? Lemme rephrase. Where is the best place for your boss to reach you? Your mom? Your kid’s teacher? Your best friend? You know the answer: by email. Not chatbox. Not Instagram. Not Facebook. Good old-fashioned email. That’s how. You need me to do something? Email me! You want me to know […] Read More
Gulp. How do I Name My Online Store?
This is your first and maybe your only chance to introduce yourself to your buying audience. So, proceed with reverence. When setting up my own custom web design studio, I was overwhelmed with the possibilities. I careened from cute (WeBWebbers.com) to utterly professional and simple (CustomWebsites.com). The former was a bit too cute. And the latter was in use by someone faster to market than […] Read More
Pay Per Click Marketing
This one of the best explanations of PPC marketing. Kudos to Ian and the team at Vital Designs for making something complicated easy to understand. Pay-Per-Click (PPC) Marketing: A ‘Nuts & Bolts’ Guide | Vital Design Ian Kelley A lifelong student of marketing, Ian is part of a team of specialists that help deliver digital marketing strategies to Vital’s many B2B and B2C clients. Ian’s […] Read More
Consider Selling These
Must have right product. Must know where to offer it. Must be hungry! In other words, according to Hubspot: to succeed in ecommerce, you need three things: in-demand products to sell, the skills to market them, and the drive to succeed. You already have the winner’s mindset—you’re continually learning, researching, and preparing for success. But finding popular products to sell can be a challenge. That’s […] Read More
Website Questions You Forgot to Ask
You have a website. I have a website. Everyone has a website. But what exactly IS a website? What should I know about this thing that is so critical to my business? And, why should I care? You might be a business owner hiring a freelance developer to build your website, a marketer pitching a vision to your development team, or a student learning about […] Read More