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What is Affiliate Marketing?


So little time. So much to learn. So let’s take a little time and learn a lot about Affiliate Marketing. I am reposting parts of an excellent guide to this new digital tool by Jon Torres. He offers a cookbook methodology that will help beginners get a comprehensive overview with detsailed steps to get going. So, take it away Jon: Ultimate Affiliate Marketing Guide for […] Read More
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Grow Your Brand!


One of the best articles on growing your brand is written by CORY EPSTEIN. I have excerpted part of her article below, but I strongly recommend you read her entire article. It will save you pain, money and hair! Really! If you don’t invest time and money in growing your brand, your business will stall. Branding is the face of your business and how potential […] Read More
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A Great Guide to Set up Social Media Marketing


Often when I speak with a budding entrepreneur and ask about their future marketing plans. They nod eagerly and quickly reply: “Social media!” When I ask for details, I am answered by crickets. “Social Media” means many things to many people, but our most important question must be: “How do I make money from social media? That is the question. And many claim to be […] Read More
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Loving Old School Email


Think about it. Where is the best place for anybody–anybody–to get hold of you? Lemme rephrase. Where is the best place for your boss to reach you? Your mom? Your kid’s teacher? Your best friend? You know the answer: by email. Not chatbox. Not Instagram. Not Facebook. Good old-fashioned email. That’s how. You need me to do something? Email me! You want me to know […] Read More
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Gulp. How do I Name My Online Store?


This is your first and maybe your only chance to introduce yourself to your buying audience. So, proceed with reverence. When setting up my own custom web design studio, I was overwhelmed with the possibilities. I careened from cute (WeBWebbers.com) to utterly professional and simple (CustomWebsites.com). The former was a bit too cute. And the latter was in use by someone faster to market than […] Read More
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Pay Per Click Marketing


This one of the best explanations of PPC marketing. Kudos to Ian and the team at Vital Designs for making something complicated easy to understand. Pay-Per-Click (PPC) Marketing: A ‘Nuts & Bolts’ Guide | Vital Design Ian Kelley A lifelong student of marketing, Ian is part of a team of specialists that help deliver digital marketing strategies to Vital’s many B2B and B2C clients. Ian’s […] Read More
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Consider Selling These


Must have right product. Must know where to offer it. Must be hungry! In other words, according to Hubspot: to succeed in ecommerce, you need three things: in-demand products to sell, the skills to market them, and the drive to succeed. You already have the winner’s mindset—you’re continually learning, researching, and preparing for success. But finding popular products to sell can be a challenge. That’s […] Read More
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Website Questions You Forgot to Ask


You have a website. I have a website. Everyone has a website. But what exactly IS a website? What should I know about this thing that is so critical to my business? And, why should I care? You might be a business owner hiring a freelance developer to build your website, a marketer pitching a vision to your development team, or a student learning about […] Read More
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5 Best Ways to Fall on Your Butt as an On-line Entrepreneur


I try to present helpful ideas and they would be very good ideas. But apparently that is boring and time consuming. Read More
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Go Research, Young Entrepreneur, Go Research!


Increasingly, I am approached by budding entrepreneurs who have new ideas they believe can be converted to an online business. Often, they are correct. With a caveat. Before investing a penny in the project, I beg these enthusiasts to invest some time in researching the viability of the product or the idea. A hunch or gut feeling simply is not enough reason to launch a […] Read More
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Back it up!


Build your website and then you are done. Right? Wrong. Wrong. Wrong. Think of it this way, your reliable car starts to act weird and make scary noises. What are your options? Fix it, replace it, drive it till it dies? But what if you could restore it to the way it was six months ago. Before it got puny. In five minutes! Hey, what a […] Read More
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Big Difference: Millennials & GenZers


They may look the same to us, but oh no, way different! Here is a snapshot of their differences and why you you should care if you are marketing to those demographics. According to the Pew Research Center, those in the millennial generation were born between 1981 and 1996, while those in Gen Z were born between 1997 and 2012. In 2019. Millennials are between […] Read More


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