Gulp. How do I Name My Online Store?
This is your first and maybe your only chance to introduce yourself to your buying audience. So, proceed with reverence. When setting up my own custom web design studio, I was overwhelmed with the possibilities. I careened from cute (WeBWebbers.com) to utterly professional and simple (CustomWebsites.com). The former was a bit too cute. And the latter was in use by someone faster to market than […] Read More
Pay Per Click Marketing
This one of the best explanations of PPC marketing. Kudos to Ian and the team at Vital Designs for making something complicated easy to understand. Pay-Per-Click (PPC) Marketing: A ‘Nuts & Bolts’ Guide | Vital Design Ian Kelley A lifelong student of marketing, Ian is part of a team of specialists that help deliver digital marketing strategies to Vital’s many B2B and B2C clients. Ian’s […] Read More
Consider Selling These
Must have right product. Must know where to offer it. Must be hungry! In other words, according to Hubspot: to succeed in ecommerce, you need three things: in-demand products to sell, the skills to market them, and the drive to succeed. You already have the winner’s mindset—you’re continually learning, researching, and preparing for success. But finding popular products to sell can be a challenge. That’s […] Read More
Website Questions You Forgot to Ask
You have a website. I have a website. Everyone has a website. But what exactly IS a website? What should I know about this thing that is so critical to my business? And, why should I care? You might be a business owner hiring a freelance developer to build your website, a marketer pitching a vision to your development team, or a student learning about […] Read More
5 Best Ways to Fall on Your Butt as an On-line Entrepreneur
I try to present helpful ideas and they would be very good ideas. But apparently that is boring and time consuming. Read More
Go Research, Young Entrepreneur, Go Research!
Increasingly, I am approached by budding entrepreneurs who have new ideas they believe can be converted to an online business. Often, they are correct. With a caveat. Before investing a penny in the project, I beg these enthusiasts to invest some time in researching the viability of the product or the idea. A hunch or gut feeling simply is not enough reason to launch a […] Read More
Back it up!
Build your website and then you are done. Right? Wrong. Wrong. Wrong. Think of it this way, your reliable car starts to act weird and make scary noises. What are your options? Fix it, replace it, drive it till it dies? But what if you could restore it to the way it was six months ago. Before it got puny. In five minutes! Hey, what a […] Read More
Big Difference: Millennials & GenZers
They may look the same to us, but oh no, way different! Here is a snapshot of their differences and why you you should care if you are marketing to those demographics. According to the Pew Research Center, those in the millennial generation were born between 1981 and 1996, while those in Gen Z were born between 1997 and 2012. In 2019. Millennials are between […] Read More
Why You Need a Landing Page
Just when you thought you were really up to speed with your marketing tools. And even though you are running as fast as you can in techno-world… You have no idea what a landing page is. You could care less about getting a landing page, whatever it is. So I am going to give you a summary of a Landing Page. And why you may […] Read More
The Best FREE email providers
Remember when you set up your first email account? And how you agonized over just the right way to express yourself, address-wise? And how excited you were when YOU GOT MAIL! Yeah, well, that ranks right up there with your first transistor radio with headphones. Yawn. Unlike the Walkman’s of old some of the old standby email providers are still around. Like us, they have […] Read More