The Sweet Spot of Pricing
What factors matter when you price a product for sale? Read More
Mosquitoes & Online Reviews
Online reviews are like mosquitos. Read More
Real Life Real Good Marketing Tips!
Throw out everything you thought you knew about marketing your small business and read on. The word is digital and let’s work it! A fabulous article was written by Nick Rojas for Relevence. I am reprinting it here: 13 Strategies to market Your Small Business on a Tight Budget Get Local with a Google Business Account Having your small business popping up on local Google […] Read More
The Best FREE email providers
Remember when you set up your first email account? And how you agonized over just the right way to express yourself, address-wise? And how excited you were when YOU GOT MAIL! Yeah, well, that ranks right up there with your first transistor radio with headphones. Yawn. Unlike the Walkman’s (i-Pods?) of old, some of the old standby email providers are still around. Like us, they […] Read More
Customer Service Fiasco
I received an interesting large postcard in my mailbox – the one that sits lonely and desolately at the driveway end. And I read the appealing message because I was hungry and it presented some good looking freshly prepared dinners that would come to me, come to ME! The meals looked tempting, the service irresistible and the coupon sealed the deal. I contacted them immediately […] Read More
The Benefits of Digital Marketing
What Are the Benefits of Digital Marketing? Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There’s no surefire way to know if that ad was responsible […] Read More
What is The Dark Web & Who Cares?
You may have heard the term “The Dark Web,”and wondered what is lurking there and waiting to pounce upon you. You may also presume the dark web is an underground of nastiness and you don’t really want to know much more than that. Well, it may not surprise you to discover the dark web can be as nefarious as you dread. But it also can […] Read More
Blog, Baby, Blog!
Spoke with Andy from Accuprint recently. He expressed concern regarding what he could do to further attract website visitors. Now that his website is a perfect vehicle to meet his marketing goals, how might he to get more people to stop by the site and become customers? That may be the number one dilemma facing small businesses today. Just a short time ago, we set […] Read More
What is HTTPS Anyway?
VERY IMPORTANT! Please note that in October 2018, Google instituted a huge security change, mandatory for ALL websites, including yours! EVERY website must now have an added layer of protection to satisfy their requirements to be a safe site. This is called an SSL Certificate. What are SSL Certificates? SSL Certificates provide secure, encrypted communications between a website and an internet browser. SSL stands for […] Read More
Selecting a Credit Card Vendor
You must accept credit cards. Period. Just like you MUST have cable connectivity. I hate Comcast, but the others are worse. If I want cable TV and fast internet, I must bite a bullet and play by their rules. I hate credit card vendors. But once again, I chew on that dam bullet. The vendors They come in various hues: rotten to lousy. Pick one. […] Read More
Internet of Things (IoT)
A client contacted me today wondering how and why a picture of his dog showed up on a Google map. He thought it was nervy of them to put his dog on Google maps without his permission. But I explained to him the real facts were far more alarming. His Google Avatar is anywhere Google chooses to place it. It is called Hulloh Brave New World. […] Read More