Hit Your Target!
Zeroing in on Your Target Audience
Go Research, Young Entrepreneur, Go Research!
Increasingly, I am approached by budding entrepreneurs who have new ideas they believe can be converted to an online business. Often, they are correct. With a caveat. Before investing a penny in the project, I beg these enthusiasts to invest some time in researching the viability of the product or the idea. A hunch or gut feeling simply is not enough reason to launch a […]
Big Difference: Millennials & GenZers
They may look the same to us, but oh no, way different! Here is a snapshot of their differences and why you you should care if you are marketing to those demographics. According to the Pew Research Center, those in the millennial generation were born between 1981 and 1996, while those in Gen Z were born between 1997 and 2012. In 2019. Millennials are between […]
Why You Need a Landing Page
Just when you thought you were really up to speed with your marketing tools. And even though you are running as fast as you can in techno-world… You have no idea what a landing page is. You could care less about getting a landing page, whatever it is. So I am going to give you a summary of a Landing Page. And why you may […]
IoT on Steroids
2019’s IoT makes the IoT of 2018 look like the Wright’s bi-plane. Or Ford’s Model T. “Internet of Things” is in the next stage of the information revolution. It is now being applied in the internet connectivity of everything from urban transport to medical devices to household appliances. Unlike last year’s model capability, the 2019 version of Advanced IoT System provides advance actuation capabilities (e.g., […]
The Sweet Spot of Pricing
What factors matter when you price a product for sale?
Real Life Real Good Marketing Tips!
Throw out everything you thought you knew about marketing your small business and read on. The word is digital and let’s work it! A fabulous article was written by Nick Rojas for Relevence. I am reprinting it here: 13 Strategies to market Your Small Business on a Tight Budget Get Local with a Google Business Account Having your small business popping up on local Google […]
The Benefits of Digital Marketing
What Are the Benefits of Digital Marketing? Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There’s no surefire way to know if that ad was responsible […]
Blog, Baby, Blog!
Spoke with Andy from Accuprint recently. He expressed concern regarding what he could do to further attract website visitors. Now that his website is a perfect vehicle to meet his marketing goals, how might he to get more people to stop by the site and become customers? That may be the number one dilemma facing small businesses today. Just a short time ago, we set […]