Selling on IG
Thanks to my friends at Hubspot for this excellent tutorial! https://blog.hubspot.com/marketing/instagram-shopping Instagram Shopping allows customers to make purchases directly through the Instagram app. Upload photos and tag products with the product name, price, and link to buy. It’s something 130 million users each month are interested in, and marketers should take note. If your target audience includes anyone under 35, there’s a strong chance that they […]
Hot or Not?
Social Media meet 2022! If you think you know a lot about how to market via Social Media in 2022, well, think again. The trends that were so trendy entering 2021 are now history. Here is what we must look at now. As suspected, TikTok is now the leading player in social media due to its video, fast messaging and witty presentations. Data shows that […]
The SM Hangouts
Written by Martina Bretous @martinabretous Every day there’s something new on social media. Recently, Twitter introduced Twitter Blue, a premium subscription-based version of its platform. Download Now: Social Media Trends in 2021 [Free Report] TikTok took the social media world by storm back in 2020 and still remains the most downloaded app of 2021, according to Social Media Today. Instagram is regularly adding new features to its platform, recently testing a […]
Hit Your Target!
Zeroing in on Your Target Audience
Go Research, Young Entrepreneur, Go Research!
Increasingly, I am approached by budding entrepreneurs who have new ideas they believe can be converted to an online business. Often, they are correct. With a caveat. Before investing a penny in the project, I beg these enthusiasts to invest some time in researching the viability of the product or the idea. A hunch or gut feeling simply is not enough reason to launch a […]
Big Difference: Millennials & GenZers
They may look the same to us, but oh no, way different! Here is a snapshot of their differences and why you you should care if you are marketing to those demographics. According to the Pew Research Center, those in the millennial generation were born between 1981 and 1996, while those in Gen Z were born between 1997 and 2012. In 2019. Millennials are between […]
Why You Need a Landing Page
Just when you thought you were really up to speed with your marketing tools. And even though you are running as fast as you can in techno-world… You have no idea what a landing page is. You could care less about getting a landing page, whatever it is. So I am going to give you a summary of a Landing Page. And why you may […]
IoT on Steroids
2019’s IoT makes the IoT of 2018 look like the Wright’s bi-plane. Or Ford’s Model T. “Internet of Things” is in the next stage of the information revolution. It is now being applied in the internet connectivity of everything from urban transport to medical devices to household appliances. Unlike last year’s model capability, the 2019 version of Advanced IoT System provides advance actuation capabilities (e.g., […]
The Sweet Spot of Pricing
What factors matter when you price a product for sale?